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Driving standout and engagement through sports marketing and entertainment

Based in London, ISG Live is a leading independent Sports Sponsorship and Sports Marketing agency that works to capture the immediacy & passion within live sport and entertainment, to build consumer dialogue & to effect real change in attitude and behaviour towards our Client’s brands, through content, live events and effective partnerships.

brand activation

Qiddiya Sports Marketing
Continental
Hugo Boss
ISUZU
Co-op
Ardbeg
Hennessy
Red Bull
moneycorp
Longines
Phaidon International
Belvedere
Ginsters
Harley Davidson
China Southern
Xero
EY

rights holders

Qatar Tourism Marketing
Tottenham Hotspur Sponsorship
Six Flags Qiddiya Theme Park Sponsorship Consulting
Invictus Games 2027
World Rugby Sports Marketing
The FA
Premier Rugby
RFU
BT Sport
ITV
Live Nation
La LIga
Megapro
parkrun
SGP
Dubai World Cup

sports marketing & sponsorship

Influencer Marketing

Big Zuu x Co-op

Content Driven Activation

moneycorp x everton

Production & Content

ISUZU x WRU

Event Experience

Red Bull x Co-op

Strategy Planning & Negotiation

Isuzu & The FA / IFA / SFA

Strategy & Negotiation

Livenation x Co-op

Commercial Delivery

World Rugby x Xero

Community campaigns

Co-op x parkrun

Public Sector Partnerships

Apprentices & EY

Supporting National Campaigns

International Women’s Day & moneycorp

Digital Content Strategy

HUGO BOSS Skywalk

Rights Marketing

China Southern Airlines & Welsh Rugby

Our
Disciplines
01 Consultancy

Drawing on many years sports marketing industry experience, our director led approach brings specific live event insight to the planning and strategy development process
02 Activation

Our sponsorship activation work brings to life, both sport sponsorship properties and assets through activation that deliver a fantastic, consumer engagement experience and significant media exposure.
03 Rights Marketing

Specialists in sponsorship acquisition and sales of rights across sports sponsorship, entertainment and public / private sector partnerships
04 Content

At the heart of any of our successful campaigns is the creation and delivery of unique compelling content, for broadcast, digital channels and social media - ultimately creating a positive impact in the attitude and behaviour of our audience
05 Communication

Across all projects, events and properties, communication provides the heartbeat, maximising reach, amplification and engagement, delivering genuine return on investment against a backdrop of constantly changing Sports Sponsorship & Sports Marketing digital age